Construct · 1 fields · 1 citations

virtual customer environment: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
virtual customerenvironment1 CONSTRUCTVirtual customerNAMBISAN · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

an online forum a firm hosts where customers interact with each other and the firm about its products.

In marketing, virtual customer environment refers to an online forum a firm hosts where customers interact with each other and the firm about its products. This meaning comes from Nambisan (2007) in Journal of Interactive Marketing.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructenvironment1 fields · 2 citationsanchor · a standalone construct

References

  1. Nambisan, S., & Baron, R. A. (2007). Interactions in virtual customer environments: Implications for product support and customer relationship management. Journal of Interactive Marketing, 21(2), 42-62. https://doi.org/10.1002/dir.20077

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