Construct · 1 fields · 1 citations

visual rhetoric: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
visualrhetoric1 CONSTRUCTVisual rhetoricSCOTT · CONSUMER RESEARCH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

treating advertising images as a symbolic language that viewers read and interpret, rather than as mere pictures of products.

In consumer research, visual rhetoric refers to treating advertising images as a symbolic language that viewers read and interpret, rather than as mere pictures of products. This meaning comes from Scott (1994) in Journal of Consumer Research.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how visual rhetoric sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

visual rhetoric in advertising1 fields · 1 citationsanchor · a standalone construct

References

  1. Scott, L. M. (1994). Images in Advertising: The Need for a Theory of Visual Rhetoric. Journal of Consumer Research, 21(2), 252. https://doi.org/10.1086/209396

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct