Construct · 1 fields · 1 citations

visual rhetoric in advertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

a typology of pictorial devices in ads, such as juxtaposition, fusion and replacement, that differ in complexity and in how much elaboration they invite.

In advertising, visual rhetoric in advertising refers to a typology of pictorial devices in ads, such as juxtaposition, fusion and replacement, that differ in complexity and in how much elaboration they invite. This meaning comes from Phillips (2004) in Marketing Theory.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how visual rhetoric in advertising sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

complexity4 fields · 7 citationsjingle · one word, four constructs elaboration4 fields · 5 citationsjingle · one word, four constructs fusion4 fields · 4 citationsjingle · one word, four constructs

References

Phillips, B. J., & McQuarrie, E. F. (2004). Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising. Marketing Theory, 4(1-2), 113-136. https://doi.org/10.1177/1470593104044089

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct