Construct · 1 fields · 1 citations

warmth in advertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
warmth inadvertising1 CONSTRUCTWarmth in advertisingAAKER · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

a mild, positive, volatile emotion involving physiological arousal, evoked by experiencing love, family or friendship in an ad.

In advertising, warmth in advertising refers to a mild, positive, volatile emotion involving physiological arousal, evoked by experiencing love, family or friendship in an ad. This meaning comes from Aaker (1986) in Journal of Consumer Research.[1]

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Nearby constructs

arousal3 fields · 4 citationsjingle · one word, three constructsemotion4 names · 4 citationsjangle · one word, rival theories of what it isfamily3 fields · 3 citationsjingle · one word, three constructs

References

  1. Aaker, D. A., Stayman, D. M., & Hagerty, M. R. (1986). Warmth in Advertising: Measurement, Impact, and Sequence Effects. Journal of Consumer Research, 12(4), 365. https://doi.org/10.1086/208524

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