Construct · 1 fields · 1 citations

website morphing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
websitemorphing1 CONSTRUCTWebsite morphingHAUSER · DIGITAL MARKETING

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Digital marketing

automatically adapting a website's look and feel to a visitor's inferred cognitive style from clickstream data to raise purchase likelihood.

In digital marketing, website morphing refers to automatically adapting a website's look and feel to a visitor's inferred cognitive style from clickstream data to raise purchase likelihood. This meaning comes from Hauser (2009) in Marketing Science.[1]

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Nearby constructs

likelihood3 fields · 3 citationsjingle · one word, three constructsperiod eye1 fields · 1 citationsanchor · a standalone constructpurchase1 fields · 2 citationsanchor · a standalone construct

References

  1. Hauser, J. R., Urban, G. L., Liberali, G., & Braun, M. (2009). Website Morphing. Marketing Science, 28(2), 202-223. https://doi.org/10.1287/mksc.1080.0459

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