Construct · 1 fields · 1 citations

word-of-mouth referral elasticity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
word-of-mouthreferral elasticity1 CONSTRUCTWord-of-mouth referralTRUSOV · DIGITAL MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Digital marketing

the long-run elasticity of new sign-ups to word-of-mouth referrals compared with traditional marketing actions on a social networking site.

In digital marketing, word-of-mouth referral elasticity refers to the long-run elasticity of new sign-ups to word-of-mouth referrals compared with traditional marketing actions on a social networking site. This meaning comes from Trusov (2009) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how word-of-mouth referral elasticity sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

elasticity3 fields · 7 citationsjingle · one word, three sciences

References

  1. Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site. Journal of Marketing, 73(5), 90-102. https://doi.org/10.1509/jmkg.73.5.90

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct