Construct · 1 fields · 1 citations

yield management: a standalone construct

One name. One construct. A landmark on the map.

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yieldmanagement1 CONSTRUCTYield managementKIMES · SERVICES MARKETING

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Services marketing

allocating fixed, perishable capacity to customer segments at different prices to maximize revenue.

In services marketing, yield management refers to allocating fixed, perishable capacity to customer segments at different prices to maximize revenue. This meaning comes from Kimes (1989) in Journal of Operations Management.[1]

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Nearby constructs

bid-price control1 fields · 1 citationsanchor · a standalone constructcapacity5 fields · 8 citationsjingle · one word, four limitschoice-based revenue management1 fields · 1 citationsanchor · a standalone construct

References

  1. Kimes, S. E. (1989). Yield management: A tool for capacity‐considered service firms. Journal of Operations Management, 8(4), 348-363. https://doi.org/10.1016/0272-6963(89)90035-1

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