Construct · 1 fields · 1 citations

zero price effect: a standalone construct

One name. One construct. A landmark on the map.

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zero priceeffect1 CONSTRUCTZero price effectSHAMPANIER · CONSUMER RESEARCH

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Consumer research

the extra attraction of products offered at a price of zero, beyond what a small price cut would predict.

In consumer research, zero price effect refers to the extra attraction of products offered at a price of zero, beyond what a small price cut would predict. This meaning comes from Shampanier (2007) in Marketing Science.[1]

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Nearby constructs

attraction3 fields · 5 citationsjingle · one word, three constructs

References

  1. Shampanier, K., Mazar, N., & Ariely, D. (2007). Zero as a Special Price: The True Value of Free Products. Marketing Science, 26(6), 742-757. https://doi.org/10.1287/mksc.1060.0254

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