Construct · 1 fields · 1 citations

zone of tolerance: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
zone oftolerance1 CONSTRUCTZone of toleranceZEITHAML · SERVICES MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

the range between the level of service customers desire and the level they consider adequate.

In services marketing, zone of tolerance refers to the range between the level of service customers desire and the level they consider adequate. This meaning comes from Zeithaml (1993) in Journal of the Academy of Marketing Science.[1]

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Nearby constructs

level1 fields · 1 citationsanchor · a standalone constructrange4 fields · 6 citationsjingle · one word, four constructsservice1 fields · 1 citationsanchor · a standalone construct

References

  1. Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1993). The Nature and Determinants of Customer Expectations of Service. Journal of the Academy of Marketing Science, 21(1), 1-12. https://doi.org/10.1177/0092070393211001

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