Construct · 1 fields · 1 citations

ad clutter: a standalone construct

One name. One construct. A landmark on the map.

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Advertising

the density of advertising in a medium, which reduces attention to and memory for any single ad.

In advertising, ad clutter refers to the density of advertising in a medium, which reduces attention to and memory for any single ad. This meaning comes from Ha (2008) in International Journal of Advertising.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs density4 fields · 6 citationsjingle · one word, four constructs medium3 fields · 3 citationsjingle · one word, three constructs

References

Ha, L., & McCann, K. (2008). An integrated model of advertising clutter in offline and online media. International Journal of Advertising, 27(4), 569-592. https://doi.org/10.2501/s0265048708080153

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