Construct · 1 fields · 1 citations
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Social psychology
an implicit attitude measure in which feelings evoked by a brief prime are misattributed to a neutral target such as a Chinese pictograph.In social psychology, affect misattribution procedure refers to an implicit attitude measure in which feelings evoked by a brief prime are misattributed to a neutral target such as a Chinese pictograph. This meaning comes from Payne (2005) in Journal of Personality and Social Psychology.[1]