Construct · 1 fields · 1 citations

affective priming: a standalone construct

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Affective science

faster evaluation of a target when it follows a prime of the same valence, taken as evidence of automatic attitude activation.

In affective science, affective priming refers to faster evaluation of a target when it follows a prime of the same valence, taken as evidence of automatic attitude activation. This meaning comes from Fazio (1986) in Journal of Personality and Social Psychology.[1]

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Nearby constructs

attitude accessibility1 fields · 1 citationsanchor · a standalone construct activation4 fields · 4 citationsjingle · one word, four constructs attitude6 fields · 12 citationsjingle · one name, six constructs

References

Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50(2), 229-238. https://doi.org/10.1037/0022-3514.50.2.229

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