Construct · 1 fields · 1 citations

ambient scent: a standalone construct

One name. One construct. A landmark on the map.

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Retailing

a scent present in a store environment rather than coming from a product, used to shape shopper evaluations and behavior.

In retailing, ambient scent refers to a scent present in a store environment rather than coming from a product, used to shape shopper evaluations and behavior. This meaning comes from Spangenberg (1996) in Journal of Marketing.[1]

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Nearby constructs

environment1 fields · 2 citationsanchor · a standalone construct product3 fields · 3 citationsjingle · one word, three constructs scent congruence1 fields · 1 citationsanchor · a standalone construct

References

Spangenberg, E. R., Crowley, A. E., & Henderson, P. W. (1996). Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? Journal of Marketing, 60(2), 67-80. https://doi.org/10.1177/002224299606000205

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