Construct · 1 fields · 1 citations

scent congruence: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Retailing

the match between an ambient scent and the product category, where congruent scents lead to more holistic processing and better evaluations.

In retailing, scent congruence refers to the match between an ambient scent and the product category, where congruent scents lead to more holistic processing and better evaluations. This meaning comes from Mitchell (1995) in Journal of Consumer Research.[1]

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Nearby constructs

ambient scent1 fields · 1 citationsanchor · a standalone construct category4 fields · 4 citationsjingle · one word, four constructs congruence4 fields · 4 citationsjingle · one word, four constructs

References

Mitchell, D. J., Kahn, B. E., & Knasko, S. C. (1995). There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making. Journal of Consumer Research, 22(2), 229. https://doi.org/10.1086/209447

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