Construct · 1 fields · 1 citations

attention capture and transfer: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
attention captureand transfer1 CONSTRUCTAttention capture andPIETERS · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

how an ad's brand, pictorial and text elements draw eye fixations and pass attention to one another, measured with eye tracking.

In advertising, attention capture and transfer refers to how an ad's brand, pictorial and text elements draw eye fixations and pass attention to one another, measured with eye tracking. This meaning comes from Pieters (2004) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how attention capture and transfer sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructscapture4 fields · 4 citationsjingle · one word, four constructseye tracking1 fields · 1 citationsanchor · a standalone construct

References

  1. Pieters, R., & Wedel, M. (2004). Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects. Journal of Marketing, 68(2), 36-50. https://doi.org/10.1509/jmkg.68.2.36.27794

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct