Construct · 1 fields · 1 citations

BG/NBD model: a standalone construct

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Marketing

a customer-base model for noncontractual settings in which customers buy at Poisson rates and may drop out after any purchase, used to forecast future transactions.

In marketing, BG/NBD model refers to a customer-base model for noncontractual settings in which customers buy at Poisson rates and may drop out after any purchase, used to forecast future transactions. This meaning comes from Fader (2005) in Marketing Science.[1]

Unit
Recovery means
Measured by

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Nearby constructs

customer lifetime value4 names · 6 citationsjangle · one construct, incompatible rulers future3 fields · 6 citationsjingle · one word, three constructs model3 fields · 3 citationsjingle · one word, three constructs

References

Fader, P. S., Hardie, B. G. S., & Lee, K. L. (2005). “Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model. Marketing Science, 24(2), 275-284. https://doi.org/10.1287/mksc.1040.0098

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