Construct · 1 fields · 1 citations

NBD model of purchase incidence: a standalone construct

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Marketing

a stochastic model in which purchases follow a Poisson process whose rates vary across buyers as a gamma distribution, giving a negative binomial count.

In marketing, NBD model of purchase incidence refers to a stochastic model in which purchases follow a Poisson process whose rates vary across buyers as a gamma distribution, giving a negative binomial count. This meaning comes from Ehrenberg (1959) in Applied Statistics.[1]

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Nearby constructs

BG/NBD model1 fields · 1 citationsanchor · a standalone construct count2 fields · 2 citationsjingle · one word, two constructs distribution2 fields · 2 citationsjingle · one word, two constructs

References

Ehrenberg, A. S. C. (1959). The Pattern of Consumer Purchases. Applied Statistics, 8(1), 26. https://doi.org/10.2307/2985810

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