Construct · 1 fields · 1 citations

brand identity prism: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Branding

a model describing a brand's identity through six facets: physique, personality, culture, relationship, reflection and self-image.

In branding, brand identity prism refers to a model describing a brand's identity through six facets: physique, personality, culture, relationship, reflection and self-image. This meaning comes from Kapferer (2012) in The new strategic brand management.[1]

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Nearby constructs

culture4 fields · 9 citationsjingle · one word, four constructs identity6 fields · 14 citationsjingle · one name, six constructs model3 fields · 3 citationsjingle · one word, three constructs

References

Kapferer, J. (2012). The new strategic brand management. Kogan Page. ISBN 9780749465155

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