Construct · 1 fields · 1 citations

brand tribalism: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

a consumer's tribe-like bond with a brand and its users, including belonging, social influence and demonstration of identity.

In marketing, brand tribalism refers to a consumer's tribe-like bond with a brand and its users, including belonging, social influence and demonstration of identity. This meaning comes from Taute (2014) in Journal of Product & Brand Management.[1]

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Nearby constructs

bond2 fields · 2 citationsjingle · one word, two constructs identity6 fields · 14 citationsjingle · one name, six constructs influence5 fields · 5 citationsjingle · one word, five constructs

References

Taute, H. A., & Sierra, J. J. (2014). Brand tribalism: an anthropological perspective. Journal of Product & Brand Management, 23(1), 2-15. https://doi.org/10.1108/jpbm-06-2013-0340

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