Construct · 1 fields · 1 citations

consumer attribution of product failure: a standalone construct

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Consumer research

consumers' judgments about the cause of a product failure, its stability and who was responsible, which shape their reactions.

In consumer research, consumer attribution of product failure refers to consumers' judgments about the cause of a product failure, its stability and who was responsible, which shape their reactions. This meaning comes from Folkes (1984) in Journal of Consumer Research.[1]

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Nearby constructs

attribution3 fields · 6 citationsjingle · one word, three constructs cause3 fields · 7 citationsjingle · one word, three constructs failure4 fields · 6 citationsjingle · one word, four constructs

References

Folkes, V. S. (1984). Consumer Reactions to Product Failure: An Attributional Approach. Journal of Consumer Research, 10(4), 398. https://doi.org/10.1086/208978

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