Construct · 1 fields · 1 citations

consumer disidentification: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Marketing

a consumer's active rejection of their own country's identity, which lowers purchase of domestic products and favors foreign ones.

In marketing, consumer disidentification refers to a consumer's active rejection of their own country's identity, which lowers purchase of domestic products and favors foreign ones. This meaning comes from Josiassen (2011) in Journal of Marketing.[1]

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Nearby constructs

identity6 fields · 14 citationsjingle · one name, six constructs purchase1 fields · 2 citationsanchor · a standalone construct rejection4 fields · 5 citationsjingle · one word, four constructs

References

Josiassen, A. (2011). Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the Netherlands. Journal of Marketing, 75(2), 124-140. https://doi.org/10.1509/jm.75.2.125

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