Construct · 1 fields · 1 citations

consumer embarrassment: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

embarrassment while buying products such as sensitive items, which grows with the presence of others and falls with purchase familiarity.

In consumer research, consumer embarrassment refers to embarrassment while buying products such as sensitive items, which grows with the presence of others and falls with purchase familiarity. This meaning comes from Dahl (2001) in Journal of Consumer Research.[1]

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Nearby constructs

embarrassment1 fields · 1 citationsanchor · a standalone construct presence5 fields · 7 citationsjingle · one word, five constructs purchase1 fields · 2 citationsanchor · a standalone construct

References

Dahl, D. W., Manchanda, R. V., & Argo, J. J. (2001). Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity. Journal of Consumer Research, 28(3), 473-481. https://doi.org/10.1086/323734

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