Construct · 1 fields · 1 citations

consumer readiness: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
consumerreadiness1 CONSTRUCTConsumer readinessMEUTER · SERVICES MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Services marketing

a customer's role clarity, motivation and ability to use a service delivery mode, which predicts trying self-service technologies.

In services marketing, consumer readiness refers to a customer's role clarity, motivation and ability to use a service delivery mode, which predicts trying self-service technologies. This meaning comes from Meuter (2005) in Journal of Marketing.[1]

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Nearby constructs

clarity3 fields · 4 citationsjingle · one word, three constructsdelivery1 fields · 1 citationsanchor · a standalone constructmode5 fields · 5 citationsjingle · one word, five constructs

References

  1. Meuter, M. L., Bitner, M. J., Ostrom, A. L., & Brown, S. W. (2005). Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies. Journal of Marketing, 69(2), 61-83. https://doi.org/10.1509/jmkg.69.2.61.60759

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