Construct · 1 fields · 1 citations

continuity expectations: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
continuityexpectations1 CONSTRUCTContinuity expectationsHEIDE · INDUSTRIAL MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Industrial marketing

a buyer's or supplier's expectation that the relationship will continue into the future, which supports joint action in industrial purchasing.

In industrial marketing, continuity expectations refers to a buyer's or supplier's expectation that the relationship will continue into the future, which supports joint action in industrial purchasing. This meaning comes from Heide (1990) in Journal of Marketing Research.[1]

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Nearby constructs

joint action1 fields · 1 citationsanchor · a standalone constructaction3 fields · 6 citationsjingle · one word, three constructscontinuity4 fields · 4 citationsjingle · one word, four constructs

References

  1. Heide, J. B., & John, G. (1990). Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships. Journal of Marketing Research, 27(1), 24-36. https://doi.org/10.1177/002224379002700103

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