Construct · 1 fields · 1 citations

corporate brand identity matrix: a standalone construct

One name. One construct. A landmark on the map.

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Branding

a framework of nine linked elements, from mission and culture to brand core, used to define and align a corporate brand's identity.

In branding, corporate brand identity matrix refers to a framework of nine linked elements, from mission and culture to brand core, used to define and align a corporate brand's identity. This meaning comes from Urde (2013) in Journal of Brand Management.[1]

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Nearby constructs

culture4 fields · 9 citationsjingle · one word, four constructs identity6 fields · 14 citationsjingle · one name, six constructs matrix3 fields · 4 citationsjingle · one word, three constructs

References

Urde, M. (2013). The corporate brand identity matrix. Journal of Brand Management, 20(9), 742-761. https://doi.org/10.1057/bm.2013.12

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