Construct · 1 fields · 1 citations

corporate identity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
corporateidentity1 CONSTRUCTCorporate identityOLINS · GRAPHIC DESIGN

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Graphic design

the coordinated visual system of logo, typography, colour and applications through which an organisation presents a consistent personality.

In graphic design, corporate identity refers to the coordinated visual system of logo, typography, colour and applications through which an organisation presents a consistent personality. This meaning comes from Olins (1978) in The corporate personality.[1]

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Nearby constructs

corporate visual identity1 fields · 1 citationsanchor · a standalone constructgraphic design1 fields · 1 citationsanchor · a standalone constructidentity6 fields · 14 citationsjingle · one name, six constructs

References

  1. Olins, W. (1978). The corporate personality. Design Council. ISBN 9780850720877

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