Construct · 1 fields · 1 citations

corporate visual identity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Corporate communication

the logo, colors, typography and other visual elements an organization uses consistently, and how they support its reputation.

In corporate communication, corporate visual identity refers to the logo, colors, typography and other visual elements an organization uses consistently, and how they support its reputation. This meaning comes from van den Bosch (2005) in Corporate Communications: An International Journal.[1]

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Nearby constructs

corporate identity1 fields · 1 citationsanchor · a standalone construct identity6 fields · 14 citationsjingle · one name, six constructs reputation4 fields · 4 citationsjingle · one word, four constructs

References

van den Bosch, A. L. M., de Jong, M. D. T., & Elving, W. J. L. (2005). How corporate visual identity supports reputation. Corporate Communications: An International Journal, 10(2), 108-116. https://doi.org/10.1108/13563280510596925

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