Construct · 1 fields · 1 citations

entertainment-education: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
entertainment-education1 CONSTRUCTEntertainment-educationMOYER-GUSÉ · HEALTH

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Health communication

embedding health or social messages in entertainment narratives so that audience involvement with story and characters reduces resistance to persuasion.

In health communication, entertainment-education refers to embedding health or social messages in entertainment narratives so that audience involvement with story and characters reduces resistance to persuasion. This meaning comes from Moyer-Gusé (2008) in Communication Theory.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how entertainment-education sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

entertainment overcoming resistance model1 fields · 1 citationsanchor · a standalone constructaudience3 fields · 7 citationsjingle · one word, three constructsembedding2 fields · 3 citationsjingle · one word, two constructs

References

  1. Moyer-Gusé, E. (2008). Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages. Communication Theory, 18(3), 407-425. https://doi.org/10.1111/j.1468-2885.2008.00328.x

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct