Construct · 1 fields · 1 citations

entertainment overcoming resistance model: a standalone construct

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entertainment overcomingresistance model1 CONSTRUCTEntertainment overcomingMOYER-GUSÉ · MEDIA PSYCHOLOGY

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Media psychology

a model of how features of entertainment, such as transportation and character involvement, lower resistance to persuasive messages.

In media psychology, entertainment overcoming resistance model refers to a model of how features of entertainment, such as transportation and character involvement, lower resistance to persuasive messages. This meaning comes from Moyer-Gusé (2008) in Communication Theory.[1]

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Nearby constructs

entertainment-education1 fields · 1 citationsanchor · a standalone constructcharacter4 fields · 4 citationsjingle · one word, four constructsinvolvement6 fields · 10 citationsjingle · one name, six constructs

References

  1. Moyer-Gusé, E. (2008). Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages. Communication Theory, 18(3), 407-425. https://doi.org/10.1111/j.1468-2885.2008.00328.x

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