Construct · 1 fields · 1 citations

eWOM credibility: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

how believable a reader finds an online consumer recommendation, shaped by argument strength, source and agreement with other reviews.

In consumer research, eWOM credibility refers to how believable a reader finds an online consumer recommendation, shaped by argument strength, source and agreement with other reviews. This meaning comes from Cheung (2009) in International Journal of Electronic Commerce.[1]

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Nearby constructs

agreement4 fields · 7 citationsjingle · one word, four constructs argument3 fields · 3 citationsjingle · one word, three constructs source4 fields · 4 citationsjingle · one word, four constructs

References

Cheung, M. Y., Luo, C., Sia, C. L., & Chen, H. (2009). Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations. International Journal of Electronic Commerce, 13(4), 9-38. https://doi.org/10.2753/jec1086-4415130402

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