Construct · 1 fields · 1 citations

family-based brand identity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
family-basedbrand identity1 CONSTRUCTFamily-based brandCRAIG · FAMILY BUSINESS

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Family business

a firm's promotion of its family business identity to customers, studied for its effect on customer focus, competitiveness and performance.

In family business, family-based brand identity refers to a firm's promotion of its family business identity to customers, studied for its effect on customer focus, competitiveness and performance. This meaning comes from Craig (2008) in Journal of Small Business Management.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone constructfamily firm identity1 fields · 1 citationsanchor · a standalone constructfamily firm1 fields · 1 citationsanchor · a standalone construct

References

  1. Craig, J. B., Dibrell, C., & Davis, P. S. (2008). Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses. Journal of Small Business Management, 46(3), 351-371. https://doi.org/10.1111/j.1540-627x.2008.00248.x

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