Construct · 1 fields · 2 citations

flank: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
flank1 CONSTRUCTFlank attackRIES & TROUT · 2005

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing strategy

Attacking a rival's uncontested segment

In marketing strategy, a flanking attack is a competitive move that avoids a leader's strength and instead contests an uncontested or underserved segment of the market, taking ground where the leader is not defending. Ries and Trout's Marketing warfare adapts military principles to competition and treats flanking as a preferred approach for challengers. The referent is a positioning move against a competitor's weak side, borrowed directly from the military image of turning a flank but denoting a market strategy rather than a battlefield manoeuvre.[1][2]

Unit
The share captured in a segment where a rival is not strongly positioned
Recovery means
Not applicable
Measured by
Judged by entry into and share gained in segments the leader leaves uncontested

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Nearby constructs

aspect4 fields · 4 citationsjingle · one word, four constructsattack4 fields · 10 citationsjingle · one word, four constructsbloat3 fields · 5 citationsjingle · one word, three constructs

References

  1. Liddell Hart, B. H. (1991). Strategy (2nd rev. ed.). Meridian. ISBN 9780452010710
  2. Ries, A., & Trout, J. (2005). Marketing warfare (20th anniversary ed.). McGraw-Hill. ISBN 9780071460828

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