Construct · 1 fields · 1 citations

frequency versus depth of price advantage: a standalone construct

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Pricing

the finding that consumers judge a store's price level more from how often it is cheaper than from by how much it is cheaper.

In pricing, frequency versus depth of price advantage refers to the finding that consumers judge a store's price level more from how often it is cheaper than from by how much it is cheaper. This meaning comes from Alba (1994) in Journal of Consumer Research.[1]

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Nearby constructs

depth3 fields · 6 citationsjingle · one word, three constructs frequency4 fields · 7 citationsjingle · one word, four constructs level1 fields · 1 citationsanchor · a standalone construct

References

Alba, J. W., Broniarczyk, S. M., Shimp, T. A., & Urbany, J. E. (1994). The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data. Journal of Consumer Research, 21(2), 219. https://doi.org/10.1086/209394

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