Construct · 1 fields · 1 citations

hedonic editing: a standalone construct

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Behavioral economics

the idea that people mentally combine or separate outcomes in the way that makes them feel best, such as segregating gains and integrating losses.

In behavioral economics, hedonic editing refers to the idea that people mentally combine or separate outcomes in the way that makes them feel best, such as segregating gains and integrating losses. This meaning comes from Thaler (1985) in Marketing Science.[1]

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Nearby constructs

mental accounting4 names · 4 citationsjangle · one idea, four disciplinary homes price value6 names · 6 citationsjangle · six names, one construct editing1 fields · 2 citationsanchor · a standalone construct

References

Thaler, R. (1985). Mental Accounting and Consumer Choice. Marketing Science, 4(3), 199-214. https://doi.org/10.1287/mksc.4.3.199

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