Construct · 1 fields · 1 citations

horizontal versus vertical display: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Retailing

the finding that arranging an assortment horizontally rather than vertically eases eye movements, raising perceived variety and the number of options considered.

In retailing, horizontal versus vertical display refers to the finding that arranging an assortment horizontally rather than vertically eases eye movements, raising perceived variety and the number of options considered. This meaning comes from Deng (2016) in Journal of Marketing Research.[1]

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Nearby constructs

assortment perception1 fields · 1 citationsanchor · a standalone construct display2 fields · 3 citationsjingle · one word, two constructs number3 fields · 6 citationsjingle · one word, three constructs

References

Deng, X., Kahn, B. E., Unnava, H. R., & Lee, H. (2016). A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice. Journal of Marketing Research, 53(5), 682-698. https://doi.org/10.1509/jmr.13.0151

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