Construct · 1 fields · 1 citations

assortment perception: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
assortmentperception1 CONSTRUCTAssortment perceptionBRONIARCZYK · RETAILING

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Retailing

shoppers' judgment of how much variety a store category offers, which may not track the actual number of items.

In retailing, assortment perception refers to shoppers' judgment of how much variety a store category offers, which may not track the actual number of items. This meaning comes from Broniarczyk (1998) in Journal of Marketing Research.[1]

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Nearby constructs

category4 fields · 4 citationsjingle · one word, four constructshorizontal versus vertical display1 fields · 1 citationsanchor · a standalone constructjudgment2 fields · 4 citationsjingle · one word, two constructs

References

  1. Broniarczyk, S. M., Hoyer, W. D., & McAlister, L. (1998). Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction. Journal of Marketing Research, 35(2), 166-176. https://doi.org/10.1177/002224379803500203

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