Construct · 1 fields · 1 citations

in-game advertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

brands placed inside video games, whose memory effects depend on placement prominence and players' attention.

In advertising, in-game advertising refers to brands placed inside video games, whose memory effects depend on placement prominence and players' attention. This meaning comes from Lee (2007) in Journal of Advertising.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs memory6 fields · 18 citationsjingle · one name, six constructs placement prominence1 fields · 1 citationsanchor · a standalone construct

References

Lee, M., & Faber, R. J. (2007). Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention. Journal of Advertising, 36(4), 75-90. https://doi.org/10.2753/joa0091-3367360406

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