Construct · 1 fields · 1 citations

placement prominence: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

how noticeable a brand is within a film scene, with prominent placements recalled better than subtle ones.

In advertising, placement prominence refers to how noticeable a brand is within a film scene, with prominent placements recalled better than subtle ones. This meaning comes from Gupta (1998) in Journal of Current Issues & Research in Advertising.[1]

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Nearby constructs

current3 fields · 6 citationsjingle · one word, three constructs film1 fields · 1 citationsanchor · a standalone construct in-game advertising1 fields · 1 citationsanchor · a standalone construct

References

Gupta, P. B., & Lord, K. R. (1998). Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall. Journal of Current Issues & Research in Advertising, 20(1), 47-59. https://doi.org/10.1080/10641734.1998.10505076

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