Construct · 1 fields · 1 citations

in-store decision making: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
in-storedecision making1 CONSTRUCTIn-store decision makingINMAN · RETAILING

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Retailing

purchase decisions made inside the store rather than planned beforehand, shaped by category, shopper and trip characteristics.

In retailing, in-store decision making refers to purchase decisions made inside the store rather than planned beforehand, shaped by category, shopper and trip characteristics. This meaning comes from Inman (2009) in Journal of Marketing.[1]

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Nearby constructs

category4 fields · 4 citationsjingle · one word, four constructspurchase1 fields · 2 citationsanchor · a standalone construct

References

  1. Inman, J. J., Winer, R. S., & Ferraro, R. (2009). The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making. Journal of Marketing, 73(5), 19-29. https://doi.org/10.1509/jmkg.73.5.19

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