Construct · 1 fields · 1 citations

in-store music: a standalone construct

One name. One construct. A landmark on the map.

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in-storemusic1 CONSTRUCTIn-store musicMILLIMAN · RETAILING

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Retailing

music played in a retail setting whose tempo and style influence shopper pace and spending.

In retailing, in-store music refers to music played in a retail setting whose tempo and style influence shopper pace and spending. This meaning comes from Milliman (1982) in Journal of Marketing.[1]

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Nearby constructs

music tempo effect1 fields · 1 citationsanchor · a standalone constructinfluence5 fields · 5 citationsjingle · one word, five constructsmusicking1 fields · 1 citationsanchor · a standalone construct

References

  1. Milliman, R. E. (1982). Using Background Music to Affect the Behavior of Supermarket Shoppers. Journal of Marketing, 46(3), 86-91. https://doi.org/10.1177/002224298204600313

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