Construct · 1 fields · 1 citations

music tempo effect: a standalone construct

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Retail marketing

slow background music in a store slowing shoppers' pace and increasing sales compared with fast music.

In retail marketing, music tempo effect refers to slow background music in a store slowing shoppers' pace and increasing sales compared with fast music. This meaning comes from Milliman (1982) in Journal of Marketing.[1]

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Nearby constructs

in-store music1 fields · 1 citationsanchor · a standalone construct tempo3 fields · 3 citationsjingle · one word, three constructs

References

Milliman, R. E. (1982). Using Background Music to Affect the Behavior of Supermarket Shoppers. Journal of Marketing, 46(3), 86-91. https://doi.org/10.1177/002224298204600313

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