Construct · 1 fields · 1 citations

incidental ad exposure: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

ads processed without focused attention that still raise the chance a product enters later consideration sets.

In consumer research, incidental ad exposure refers to ads processed without focused attention that still raise the chance a product enters later consideration sets. This meaning comes from Shapiro (1997) in Journal of Consumer Research.[1]

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Nearby constructs

attention5 fields · 10 citationsjingle · one name, five constructs chance4 fields · 6 citationsjingle · one word, four constructs concentration4 fields · 4 citationsjingle · one word, four constructs

References

Shapiro, S., MacInnis, D. J., & Heckler, S. E. (1997). The Effects of Incidental Ad Exposure on the Formation of Consideration Sets. Journal of Consumer Research, 24(1), 94-104. https://doi.org/10.1086/209496

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