Construct · 1 fields · 1 citations

consideration set: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

the small group of brands a consumer actually weighs when making a purchase decision.

In consumer research, consideration set refers to the small group of brands a consumer actually weighs when making a purchase decision. This meaning comes from Hauser (1990) in Journal of Consumer Research.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how consideration set sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

consideration3 fields · 5 citationsjingle · one word, three constructs group4 fields · 4 citationsjingle · one word, four constructs incidental ad exposure1 fields · 1 citationsanchor · a standalone construct

References

Hauser, J. R., & Wernerfelt, B. (1990). An Evaluation Cost Model of Consideration Sets. Journal of Consumer Research, 16(4), 393-408. https://doi.org/10.1086/209225

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct