Construct · 1 fields · 1 citations

latitude of price acceptance: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
latitude ofprice acceptance1 CONSTRUCTLatitude of priceKALYANARAM · PRICING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

a range of prices around a reference price within which price changes do not alter consumer response.

In pricing, latitude of price acceptance refers to a range of prices around a reference price within which price changes do not alter consumer response. This meaning comes from Kalyanaram (1994) in Journal of Consumer Research.[1]

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Nearby constructs

acceptance6 fields · 14 citationsjingle · one name, six constructshousing transaction tax notch1 fields · 1 citationsanchor · a standalone constructlatitude3 fields · 3 citationsjingle · one word, three constructs

References

  1. Kalyanaram, G., & Little, J. D. C. (1994). An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods. Journal of Consumer Research, 21(3), 408. https://doi.org/10.1086/209407

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