Construct · 1 fields · 1 citations

lifestyle branding: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Branding

positioning a brand around consumer identity and lifestyle, which leads brands to compete for a limited consumer need for self-expression across categories.

In branding, lifestyle branding refers to positioning a brand around consumer identity and lifestyle, which leads brands to compete for a limited consumer need for self-expression across categories. This meaning comes from Chernev (2011) in Journal of Marketing.[1]

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Nearby constructs

identity6 fields · 14 citationsjingle · one name, six constructs need3 fields · 4 citationsjingle · one word, three constructs positioning4 fields · 4 citationsjingle · one word, four constructs

References

Chernev, A., Hamilton, R., & Gal, D. (2011). Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding. Journal of Marketing, 75(3), 66-82. https://doi.org/10.1509/jmkg.75.3.66

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