Construct · 1 fields · 1 citations

long tail: a standalone construct

One name. One construct. A landmark on the map.

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A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

the shift of sales toward many niche products in online markets as search costs fall, spreading demand beyond bestsellers.

In marketing, long tail refers to the shift of sales toward many niche products in online markets as search costs fall, spreading demand beyond bestsellers. This meaning comes from Brynjolfsson (2011) in Management Science.[1]

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Nearby constructs

demand4 fields · 4 citationsjingle · one word, four constructs fall2 fields · 3 citationsjingle · one word, two constructs frequency4 fields · 7 citationsjingle · one word, four constructs

References

Brynjolfsson, E., Hu, Y., & Simester, D. (2011). Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales. Management Science, 57(8), 1373-1386. https://doi.org/10.1287/mnsc.1110.1371

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