Construct · 1 fields · 1 citations

mere categorization effect: a standalone construct

One name. One construct. A landmark on the map.

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Retailing

the finding that simply sorting an assortment into categories, even meaningless ones, raises perceived variety and satisfaction with the choice.

In retailing, mere categorization effect refers to the finding that simply sorting an assortment into categories, even meaningless ones, raises perceived variety and satisfaction with the choice. This meaning comes from Mogilner (2008) in Journal of Consumer Research.[1]

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Nearby constructs

assortment perception1 fields · 1 citationsanchor · a standalone construct satisfaction5 fields · 11 citationsjingle · one name, five constructs sorting4 fields · 6 citationsjingle · one word, four constructs

References

Mogilner, C., Rudnick, T., & Iyengar, S. S. (2008). The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction. Journal of Consumer Research, 35(2), 202-215. https://doi.org/10.1086/588698

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