Construct · 1 fields · 1 citations

multiplicative competitive interaction model: a standalone construct

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Retailing

an attraction model in which a store's or brand's market share equals its attraction, a product of powered attributes, divided by total attraction of all competitors.

In retailing, multiplicative competitive interaction model refers to an attraction model in which a store's or brand's market share equals its attraction, a product of powered attributes, divided by total attraction of all competitors. This meaning comes from Nakanishi (1974) in Journal of Marketing Research.[1]

Unit
Recovery means
Measured by

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Nearby constructs

attraction3 fields · 5 citationsjingle · one word, three constructs competitive dynamics1 fields · 1 citationsanchor · a standalone construct interaction3 fields · 7 citationsjingle · one word, three constructs

References

Nakanishi, M., & Cooper, L. G. (1974). Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach. Journal of Marketing Research, 11(3), 303. https://doi.org/10.2307/3151146

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