Construct · 1 fields · 1 citations

music in advertising: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
music inadvertising1 CONSTRUCTMusic in advertisingGORN · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

pairing liked or disliked music with a product in ads so that the feelings transfer to the product through classical conditioning.

In advertising, music in advertising refers to pairing liked or disliked music with a product in ads so that the feelings transfer to the product through classical conditioning. This meaning comes from Gorn (1982) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how music in advertising sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

music in marketing1 fields · 1 citationsanchor · a standalone construct

References

  1. Gorn, G. J. (1982). The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach. Journal of Marketing, 46(1), 94-101. https://doi.org/10.1177/002224298204600109

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct