Construct · 1 fields · 1 citations

music in marketing: a standalone construct

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music inmarketing1 CONSTRUCTMusic in marketingBRUNER · MARKETING

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Marketing

how features of music, such as tempo, mode and pitch, shape listeners' moods and responses to ads and stores.

In marketing, music in marketing refers to how features of music, such as tempo, mode and pitch, shape listeners' moods and responses to ads and stores. This meaning comes from Bruner (1990) in Journal of Marketing.[1]

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music in advertising1 fields · 1 citationsanchor · a standalone construct

References

  1. Bruner, G. C. (1990). Music, Mood, and Marketing. Journal of Marketing, 54(4), 94-104. https://doi.org/10.1177/002224299005400408

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